Case Study: Boosting Customer Engagement & Retention for a Global Insurance Leader with Embedded Privacy Tools
Background
A leading insurance and cybersecurity provider serving customers across Europe and North America set out to solve a growing challenge: how to deepen engagement with its users within its core mobile app. As digital competition intensified, the company recognized the need to deliver more value to its users—without requiring them to leave the app experience.
Rather than build new features in-house, the company sought a partner who could provide integrated, trusted digital protection capabilities. Their goal was to give users meaningful tools—like a VPN and password manager—that would be used regularly, encourage stickiness, and provide new opportunities for cross-sell and retention.
The Challenge
The company had no existing VPN or password management (PWM) capabilities and was looking to stand out by embedding value-added privacy tools directly into its existing app experience.
Key objectives included:
- Driving daily engagement with in-app tools that users actively value
- Reducing churn and strengthening brand affinity through ongoing, trusted interactions
- Enabling cross-sell and upsell by creating a captive, engaged audience
- Accelerating time to market without significant capital investment or development resources
- Deploying a scalable, privacy-first solution that could support partner use across global regions
This was a business decision as much as a technical one—helping their product become a daily habit for users.
The Solution
Pango partnered with the insurer to deliver a turnkey, embedded privacy suite consisting of a white-labeled VPN and password manager. Through Pango’s SDK and API-first design, both tools were deeply integrated into the company’s app environment, giving users access to advanced privacy features without additional downloads or friction.
The solution included:
- White-label integration with complete UX/UI flexibility to match the company’s app
- AES-256 VPN encryption and zero-knowledge PWM architecture to ensure user trust
- Custom session handling and branding support to meet product standards
- B2B2C deployment support for partner ecosystem growth
The implementation was a collaborative, multi-month effort between product, engineering, and operations teams. Despite moderate technical complexity, Pango’s modular SDK allowed for streamlined deployment across multiple partner environments.
Why Pango?
Beyond technology, what made Pango stand out was its ability to deliver business impact.
Pango’s embedded privacy suite gave the insurer a set of tools users wanted—and used. These tools quickly became high-frequency touchpoints within the app, fostering habitual engagement and giving the insurer a captive audience for additional services and value.
The result was not just increased app usage, but a platform for deeper relationships. By embedding Pango’s tools, the insurer created space to:
- Offer relevant product recommendations
- Build trust through ongoing utility
- Reduce churn and improve retention metrics
- Elevate their brand as a true digital protection partner
The Result
While still in phased rollout, the insurer is already seeing promising early signals:
- Daily tool usage among early adopter users
- Positive feedback from internal teams on integration and product fit
- A stronger narrative for resellers and partners looking to add value to their end-user experience
By adding real-time privacy features into the core app experience, the company transformed its digital product into a true protection platform—one that engages, retains, and drives long-term value.
Looking Ahead
As regional expansion continues, the focus will be on optimizing in-app engagement, measuring conversion impact on cross-sell efforts, and scaling into partner applications.
With Pango, the insurer didn’t just embed features—they unlocked a new growth lever.
