Case Study: Expanding Insurance Value with Embedded Digital Protection
Background
A leading insurance provider serving customers across the U.S. was looking for new ways to differentiate its premium-tier insurance package. With digital competition intensifying and consumer expectations evolving, the company recognized a growing demand for online safety and identity protection as part of comprehensive risk management.
Until recently, the provider had not offered any security or privacy tools to its members.
By embedding digital protection services directly into its premium-tier insurance plan, the company aimed to:
- Increase adoption of the premium tier.
- Improve customer retention with high-perceived-value services.
- Deliver a comprehensive package addressing both financial and digital risks—without the cost and complexity of building new technology in-house.
This was a strategic move designed to transform the premium package into a more holistic offering and strengthen customer loyalty.
The Challenge
The company faced a two-fold challenge:
- Launching a compelling suite of digital protection services quickly, without heavy investment or technical development.
- Ensuring the offering would resonate with customers as both credible and valuable—encouraging adoption and improving retention for the premium tier.
The Solution
The insurer partnered with Pango to deliver a turnkey suite of digital protection tools, including VPN, antivirus, password manager, and later, home title monitoring. By leveraging one of Pango’s established consumer brands, the insurer was able to go to market rapidly while benefiting from the credibility of a trusted product.
Key solution elements included:
- White-label flexibility: Co-branded enrollment via Pango’s APIs, enabling seamless user activation.
- Off-the-shelf deployment: Minimal technical integration by relying on an existing Pango brand experience and portals.
- Feature-rich package: VPN, AV, and password management at launch, later enhanced with home title monitoring.
- Streamlined rollout: A collaborative effort between product, marketing, and account management teams ensured smooth alignment and timely launch.
This combination of speed, breadth, and proven consumer trust allowed the insurer to rapidly enhance its premium-tier plan.
Why Pango?
The breadth of services, speed to market, and ability to add features like home title monitoring set Pango apart from alternatives. By partnering rather than building in-house, the insurer was able to immediately position itself as a provider of comprehensive digital protection while keeping operational demands low.
Results & Impact
Since launch:
- Improved retention: A measurable reduction in churn among premium-tier customers, directly linked to the addition of digital protection services.
- Growing adoption: Approximately 100,000 premium-tier users now have access to the new services.
- Stronger positioning: The premium insurance plan is now marketed as a more holistic protection package, covering both financial and digital risks.
Early success has led to an expanded product set within the premium tier, reinforcing the insurer’s strategy of retention-focused growth.
Looking Ahead
The insurer continues to optimize its premium-tier offering with Pango, using embedded digital protection as both a differentiator and a revenue driver. The partnership has unlocked a new lever for engagement and retention, ensuring the insurer’s customers receive comprehensive protection in an increasingly digital world.