VPN Study
Pango recently conducted two consumer surveys gauging the Security & Privacy consumer market
- a broad market consumer survey targeting U.S. adults in Oct-Nov 2021
- a Security & Privacy consumer survey on a sample of U.S. adults qualified to be security & privacy product owners in Nov 2021
Key VPN Stats:
- Approximately 30% of respondents from the security & privacy consumer survey reported owning a VPN amongst all of their personal digital security products
- Approximately 25% of respondents reported online activity snooping as a security concern. This was true for both the broad market and security & privacy consumer surveys
- Approximately 27% of respondents from the broad market consumer survey reported a VPN as their most valuable personal digital security product
- Approximately 29% of respondents who owned a VPN from the broad market consumer survey had a high degree of awareness and an engaged mindset displayed by their reasoning behind owning a VPN (driven by caution and consuming media about the importance)
- Approximately 15% of respondents from the broad market consumer survey reported protection from online snooping to be the best quality of their VPN